The AirFit F40 is a minimal-contact full face mask that is designed to let you sleep in any position and move freely throughout the night. I was engaged in the digital rollout of email campaigns for physicians and home medical equipment (HME) providers looking to diagnose and prescribe CPAP therapy for their patients. I curated landing pages specific to each audience while leveraging campaign-specific lifestyle imagery in sepia tones to emphasize the mask as the focal point of the design.
Creative Involvement
Email Design
Landing Page Design