I was heavily involved in the global campaign launch of ResMed’s latest bilevel therapy solution, the AirCurve 11. I partnered with copywriters, project managers, stakeholders and the digital department to execute nine uniquely-curated emails across five user journeys, driving to two audience-specific landing pages to prompt action. I mirrored the campaign look and feel to accompanying patient brochures, and was active in the proofreading, translating and print production processes.
Creative Involvement
Patient Brochures
Email Design
Landing Page Design